BRANDING EXPERT
& MINDSET 🧠 COACH

Born and raised in Paris, I studied in Paris and in Quebec City. I began my career in London at leading design and advertising agencies including Landor, Creative Leap and Fitch, before starting my own branding consultancy bureau based in Paris: Lucie Lebaz Créative.

My work has received several awards, including the Creativity International Award (twice!) and the International Design Awards, and I have served on various international design award juries. I am known for my pepsy energy and my capacity to work on any brief, producing innovative, relevant and unique solutions.

I worked for blue chip clients such as WPP, PeclersParis, Microsoft, Scania, Citroën, and EDF. And if that matters to know, I hold a Master in Arts with honors in Graphic Design from Ecole de Communication Visuelle in Paris and a degree in UX Design from Ecole Intuit’Lab.

I like to teach creatives in diverse communication schools and design universities to Master students: Brand design & strategy.

In 2020, I decided to extend my activity to humans, by helping entrepreneurs to reveal their singularity on their communication and marketing through their own brand. In results, so people really want to work with them, not only their credentials but for who they really are. #personalbranding

I created her own coaching methods and programs “ProPulsion” mixing #mindset, #business and #brandstrategy, highlighting transformative personal branding.

Alongside it, I created my own e-TV Show called “Thé Unique”, on which I interviewes entrepreneurs whose the personal brand is well-known, engaging and powerful.

Passionate about the body and the mind complexity, I am a certified yoga teacher. Namaste !

Jury

2021 - Jury member of The ADC Awards for the branding section

2014 - Jury member of design competition juries (Rebrand® 100 Global Awards, Creativity International Awards, Mobius Awards)

2013 - Jury member Quelques Femmes Du Numérique (Some Women in the Digital Industry) , gathering more than 450 women in the digital industry

2011 - Jury member for the International Design Awards

Awards

• 2011: Awards of the Citizen campaign
• 2010: Gold and Bronze Awards at the International Design Awards

Silver Awards at the Creativity International Awards
• 2009: Shortlisted for the design cover of ‘Lolita’ by Vladimir

Nabokov, at the Venus Febriculosa contest
• 2009: Shortlisted by The Cube in London, most creative

professional website