Galeries Lafayette - Royal Quartz Paris

Galeries Lafayette - Royal Quartz Paris is the highend jewelry brand owned by the Louis Pion group. Their new brand plateform focusses on the “beau, bon, bienveillant” translated as “beautiful, good, benevolent”.

GL-RQP commissioned Lucie Lebaz to design their new brand univers and guidelines in order to express those values through their online and offline communications.

The golden stamp is representative of an expertise and a craftsmanship. With delicacy and elegance, words are spread over packaging elements and a 3 tones colour palette has been carefully chosen to reflect a contrast between tradition and modernity, freshness and boldness.