Rakuten

Rakuten France BtoB graphic guidelines had lost consistency throughout the years.

Lucie Lebaz helped them to align their different communications points of view by redefining a new graphic charter. By keeping their brand DNA unimpaired and by introducing new codes and a new graphic system, Rakuten got delivered a full graphic kit ready to use.

In terms of graphic ingredients, the window is a flexible feature such like an open door to medias and e-commerce opportunities . The infinite threads display a clear idea of their extended network and BtoB activities.

The new system is now used through digital, print, and event communications.