W4

Women’s WorldWide Web (W4) is an online crowdfunding platform aiming to promote girls’ and women’s empowerment worldwide, in cities and in rural areas, in both developing and developed countries. Harnessing the power of digital connection, W4 works to protect girls’ and women’s human rights and to promote their empowerment.

Since 2013, Lucie Lebaz has accompanied W4 in their communication assets. In 2019, She helped them to sit down their visual identity, and she brought to life new graphic guidelines, through digital, print and event communications. This needed to convey this idea of solidarity and empowerment through the Internet. A dynamic palette of colors and punchy layouts are spread over the overall print and digital design pieces.